Hammer HEED is a definite "step up" and welcome departure from the seemingly endless number of powdered sports drinks available to endurance athletes, giving you all the convenience of a powdered drink mix along with many added benefits not found in the vast majority of sports drinks. One of the primary flaws inherent with most sports drinks is their reliance on simple sugar as the carbohydrate source. The use of simple sugar such as glucose, sucrose, and fructose not only severely limits the amount of calories that can be efficiently digested and utilized for energy, it may cause wild fluctuations in energy levels. HEED's all-complex carbohydrate formula, on the other hand, allows you to obtain the ideal amount of calories you need, providing a more consistent and longer lasting energy supply, and without putting you at risk for stomach distress. HEED also provides a complete and easily assimilated electrolyte profile, not just salt and potassium, which comprise the electrolyte "profile" of most other drinks. For some athletes, one or two level scoops of HEED will completely fulfill electrolyte requirements (in addition to caloric requirements). For other athletes, the electrolyte profile in HEED will provide an excellent base from which additional Endurolytes can be added to completely satisfy electrolyte needs. With added chromium polynicotinate for maintaining stable blood glucose levels and l-carnosine for buffering lactic acid, HEED is truly in a class of its on in the world of powdered sports drinks. So whenever and wherever a sports drink is your preferred choice, heed your body's desire for a superior fuel. HEED is the only choice you need to make.